Northshore Assets

Northshore Assets, LLC is a boutique investment and consulting firm specializing in the acquisition and development of premium domain names and web properties.

Why are domain names important?

Domain names represent an Internet Protocol (IP) address – a location on the internet.  Domain names are the virtual real estate of the digital era.  A good domain name is like having an address on Main St. – more traffic, more brandability, more value.  Studies have shown that a premium domain name can increase click through rates significantly in online advertising:

Root Orange Study
Memorable Domains Study

Large corporations are beginning to realize the value of premium domains names:

Bank of America owns Loans.com
CNN owns Money.com
Disney owns Movies.com and Family.com
Honda owns Motorcycles.com
Travelocity owns Vacations.com
Calvin Klein owns Underwear.com
The list goes on.

Here is a useful infographic explaining the importance of a good domain name:

Infographic provided by DomainNameSales.com